Honda Activa vs. TVS Jupiter A Tale of Two Scooters

In the fiercely competitive Indian two-wheeler market, sales performances of popular models swing wildly from month to month, reflecting shifting consumer preferences and market dynamics. A good example of this dynamic is the recent sales trend of the Honda Activa, a long-standing market leader in the scooter segment. Whereas Activa has been holding an excellent market, the sales report of the recent months has come out to be quite alarming in relation to the upsurging market trend of TVS Jupiter.

Fall in Dominance of Activa

Data for December 2025 indicates a major fall in the sales of Activa. Honda registered sales at 120,981 units, down considerably from 144,335 units in the same month last year. This translates to a decline of 16.18% year-on-year and a loss of 23,354 units. This puts the question to mind as to what is causing the decline in market share of the Activa.

Jupiter Soars High

In contrast, the sales of the TVS Jupiter have been outstanding. In December 2024, it sold 88,668 units compared to 59,538 units in the corresponding month of 2023, which is a rise of 48.93%. This indicates the strong preference for the Jupiter in the consumer’s mind.

Price Point and Value Proposition

Most probably, the common denominator for this change in market dynamics is the price factor. Even though it is a highly regarded brand, Honda Activa could be running to pressure from competitors that offers great value propositions at better price points. The best-selling Activa 110 is available in the range of Rs 78,684 to Rs 84,685 (ex-showroom Delhi). The 125 cc variant will be priced in the range of Rs 82,257 to Rs 91,430.

In comparison, the TVS Jupiter offers a much more competitive price for the 110 cc variant, starting at Rs 74,691. The 125 cc variant is priced in the range of Rs 79,540 to Rs 90,721 (ex-showroom Delhi). This price strategy may well be making the Jupiter a better proposition for buyers who are being conscious of costs.

Beyond Price: Features and Appeal

Price is only one consideration here. Both scooters offer a range of features, including comfortable seating, decent mileage, and modern aesthetics. However, Jupiter might be gaining an edge because of its focus on attributes such as a smoother ride, better fuel efficiency, and possibly an even more attractive design for a segment of the market. More, the company has actively marketed Jupiter by using high-pitched campaigns and the best of available financing offers for this model as well, thereby improving its sale-ability quotient further.

The declining sales of the Honda Activa is a wake-up call for the brand. To regain lost ground, Honda will have to carefully analyze market trends and consumer preferences. This may involve introducing new features, refining the design of Activa, and perhaps even its pricing strategy to remain competitive in this dynamic market segment. The rise of the TVS Jupiter signifies a shift in consumer priorities. Buyers are increasingly discerning, seeking value for money, and opting for scooters that not only meet their basic needs but also offer a compelling overall package.

Disclaimer: This article is based on publicly available information and should not be considered financial advice.