The Mahindra Thar Roxx, one of the iconic off-roaders, has just been hiked in price. This has caused a lot of disappointment among the enthusiasts. It has drastically impacted the vehicle’s affordability, as it is becoming more difficult for budget-conscious buyers to own this rugged marvel.
Price Hike Across Variants
This increase is inclusive of both the petrol and the diesel variants; however, its average percentage value comes out to be approximately around 2.86 percent or additional Rs 60,000. The considerable increase in prices has left its customers in awe since they were keenly waiting for the 5-door Thar Roxx. Though the petrol lineup is preserved with no variation in the same, the overall price increase concerning the diesel variants happens in a model-based scenario of the vehicle, too.
It will impact its affordability factor
This price rise has undoubtedly hit the affordability scale of the Thar Roxx. The base ex-showroom price for the petrol variant has now been tagged at Rs 12.99 lakh, while the diesel variant starts at Rs 13.99 lakh. The most visible impact is that of the petrol AX7 LAT variant, which now carries a Rs 50,000 price rise to reach a new price of Rs 20.49 lakh.
Specific Price Rises
MX5 MT 4×4 Petrol: Increased to Rs 19.09 lakh from Rs 18.79 lakh (1.6% hike) AX5 LAT 4×4 Petrol: Hiked to Rs 21.09 lakh from Rs 20.99 lakh (0.48% increase) AX7 LMT Petrol: Increased to Rs 19.49 lakh from Rs 18.99 lakh (2.63% hike.
Customer Impact
This price hike undoubtedly has had a bearing on the customer sentiment. Many prospective buyers are now changing their decisions regarding purchasing this product because of the increased cost. The company’s move to raise prices on most models in the model range has added to the unenthusiastic nature surrounding the 5-door Thar Roxx.
Conclusion
The Mahindra Thar Roxx still remains a highly sought-after vehicle, but the recent price hike has cast a shadow over its appeal. The increased cost of ownership may deter some buyers, especially those on a tight budget. It remains to be seen how this price increase will impact the overall sales figures of the Thar Roxx in the coming months.
Disclaimer: This information article is not a place to seek financial advice, so please use your own judgement in making any investment or buying decisions.
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